Bloom

This project was a fantastic opportunity to blend traditional craftsmanship with modern design tools, resulting in a strong visual identity & an immersive, cohesive booth design that truly represented the essence of Bloom. The goal was to create a memorable logo & design a 10’ X 10’ trade booth that would capture the essence of the company.

I designed the Bloom logo to reflect growth, vitality, & transformation. The logo was conceptualized with the idea of a blooming flower, symbolizing new beginnings & positive change. To add a tactile, organic feel to the logo, I had it cut out of wood and painted with a custom color palette. The business card design was a flower packet with the logo & contact information

I translated the spirit of the Bloom logo into a full 3D experience using Google SketchUp. The booth design is simple yet impactful, with clean lines & elements that echo the organic, natural theme of the brand. It was important to create a space that was both welcoming & eye-catching, offering the perfect backdrop for showcasing the company’s offerings & engaging with potential customers. The final touch involved layering vibrant tissue paper, giving the logo a unique texture and depth, while emphasizing the idea of something blossoming & coming to life.